Friday, September 7, 2012

Nokia Fakes Lumia 920 Capabilities on Ad

The above picture is a still from Nokia's Pureview ad for the Lumia 920. Purportedly, the Lumia 920's camera take OIS (optical image stabilization) to a whole new level. The video shows how with OIS, the biker takes videos without all the vibration from biking. Unfortunately, I can't find the original video.

However, something slipped through Nokia's eyes. Viewers saw the reflection from a trailer van of what seems to be a man in a van with professional gear.

Nokia posts a blog post titled An apology is due.

In an effort to demonstrate the benefits of optical image stabilization (which eliminates blurry images and improves pictures shot in low light conditions), we produced a video that simulates what we will be able to deliver with OIS.

Of course, hindsight is 20/20, but we should have posted a disclaimer stating this was a representation of OIS only. This was not shot with a Lumia 920. At least, not yet. We apologize for the confusion we created.

Nokia also includes this video, now using a real Lumia 920. "The difference is apparent", Nokia says, but it's not as good as the OIS in the Pureview ad.

In conclusion, this was a big wrong move for Nokia, a company trying to get itself back in the smartphone game. Also, Microsoft should be wary of what Nokia does with the Windows Phone brand.

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